I have a natural aversion to 'advertising', so I often struggle with knowing how to promote a business if I'm approached to make a video for one. It tends to always come down to the same thing - go behind the curtain, focus on the people, and let them connect with the people watching. I once shot a promo that highlighted the deflating skills of a new device called 'Sgonfiotto', that was more about giving the product context through relating to the central parent figures, rather than bashing the viewer over the head with a hard sell. I've also filmed for the World Monuments Fund on numerous occasions (if Moseley Road Baths aren't saved, I'll be gutted), and filmed tongue-in-cheek promos for Jupiter Engineering in Essex. I've also caught my Dad on camera supping on a strawberry milkshake for my Aunt's local cafe.
Whether you're a multi-million pound corporation or...my Aunt's cafe, the aim is always the same - to find the human elements in what I film and put that at the front, letting viewers relate to the people behind the shop window.
We have used Deep Cut Productions a number of times to film and edit our Electric Vehicle and Air Conditioning installations. The quality of the work Garry produces is of the highest standard. For each project he has taken on board our brief and created some amazing promotional material. Whether it's filming, editing or music production, we wouldn't hesitate to recommend Deep Cut Productions - David Hughes, Jupiter Engineering